Joel DeBellefeuille is a corporate executive and strategic leader with experience spanning public affairs, technology, and organizational development. He serves as Executive Chairman & CEO of Blockchain Loyalty Corp. (BBLC) and plays key leadership roles across several ventures in communications, advocacy, and fintech, including Koilink Technologies Inc., The Red Coalition Inc., and the municipal political party Futur Montréal. Recognized for his work in policy, equity, and community leadership, Joel has been featured across major national media outlets and has contributed to academic programs at McGill University and McMaster University.